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Recently, the legendary Victoria's Secret lingerie brand has begun a completely new stage of development. The company finally stopped ignoring the ideas of body positive and completely changed its ambassadors. Yes, now some of the "angels" have completely normal, normal figures. But the public is still unhappy with the full list of models.
Let's take a look at the women who will now advertise the most popular underwear. I wonder how their appearance, position in society and attitudes are designed to affect the self-esteem and choice of women? Contents of the article 1. A little history 2. Forced decision 3. Old and new Hide
A bit of history
The Victoria's Secret lingerie brand has long been attacked for not meeting new world ideas. However, literally before the pandemic, the brand still held its signature fashion shows and stubbed its "angels" with tough workouts and diets. And at the same time, he brought melancholy about his parameters to millions of girls all over the world. It was very difficult for them to imagine themselves in the same underwear as on Adriana Lima, Irina Shayk or Rosie Huntington-Whiteley, but they would like to!
In 2020, for the first time in 25 years of high-profile history, Victoria's Secret had to cancel its fashion show. And the coronavirus played a lesser role here than the desire of women to stop having complexes because of the impeccable "angels"!
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There were very disturbing rumors on the Web about the future fate of Victoria's Secret. And yet I somehow could not believe that such an authoritative global brand would suddenly take over and cease to exist! And even more so it will go bankrupt, as insiders have repeatedly reported in the media.
At first, the owners of the lingerie empire really didn't know how to survive in the harsh realities of body positivity. Especially when stories about model anorexia and harassment surfaced on the Internet, in which a connection with Victoria's Secret appeared.
However, crisis management quickly put the brand back on track! Not so long ago, representatives of the company announced that they would completely change their philosophy. And from words we got down to business, introducing new "angels" to the world - that is, women, with whose names and appearance it is now worth associating Victoria's Secret.
The Hadid sisters and other models who took to the catwalk even when they got fat
Old and new
At first, it was announced that the brand will completely refuse to cooperate with the top models who defiled on their catwalks before. They say that only ladies with a powerful feminist position and important social achievements will take their places.
And yet, at the very last moment, the brand abandoned such a revolutionary idea. In general, because such a radical approach can play a cruel joke on sales. And not to impress the customers, who, let's be honest, want to see not only plus-size models, activists and other representatives of progressive trends.
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Not so long ago it was announced that the "old" owners of this title would nevertheless join the new caste of "angels". We present to you each of them in detail!
Just some 5 years ago, Taylor was considered one of the youngest "angels" of the brand. To be honest, we didn't really highlight the aspiring model among the other superstars on the runway. But now Taylor has every chance to cement her name in Victoria's Secret history.
Grace was also in the ranks of Victoria's Secret rookies. And in early 2021, the model gave birth to a son. We have no doubt that her appearance on the catwalk will be designed to inspire just young mothers.
But who you definitely don't expect to see in a lingerie show is a supermodel who has long since retired! In the nineties, Helena was one of the first "angels" of the brand, but now she is over 50 and hardly works. We admit, this is a very cool challenge to boring ageism!
Valentina became an "angel" in 2019 - and the first "angel" who was born a man! The transgender model tried to get to the fashion show much earlier, but then her bold transition story only worried, not inspired the owners of the brand.
The rest of the "angels" are not only non-standard models, but also women who are far from the world of fashion.
Short hair, an overly athletic figure, a minimum of makeup - this is what the most titled football player in the world looks like, who does not hide her unconventional orientation. We are very interested in whether the brand will dress her in delicate lace or develop more versatile lingerie models.
An Olympic freestyle champion, a diligent student and just a beauty, Eileen has already started active work in the ranks of Victoria's Secret and starred in an advertisement for a sports line. It would seem, what's the catch? And the fact that the American woman is not yet 18 years old, and in theory, she should not be the face of a brand that symbolizes female sexuality.
A refugee with a difficult fate, at the age of 18, received the title of "Best Model of 2018". Today she is close friends with Naomi Campbell, with an insane frequency flickering on the covers of gloss, and is also the face of not only Victoria's Secret, but also the luxury giant Estée Lauder - on a par with Angelina Jolie herself!
Paloma is one of the most influential plus size models of recent times. She already has several cool glossy covers and many contracts with other brands behind her, and her personal Instagram is literally torn apart by spectacular photos in swimsuits, showing every centimeter of a girl's body. By the way, her photos are already showing off in the Victoria's Secret profile, proving that you can and should feel comfortable with such a figure.
The Indian woman became famous decades ago, becoming the winner of the Miss World 2000 contest. Now she has successfully settled in Hollywood, where she starred in famous films, befriends Meghan Markle and invests. Yes, yes, today the titled beauty positions herself not at all as an actress, model or musician's wife, but as an active fan of startups from Silicon Valley, which is much more profitable from the list above. In addition, Priyanka has curvaceous forms and has not advocated thinness for a long time!
Do you like the new Victoria's Secret "angels"? Great team! Not impressed
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