How will virtual fashion weeks affect your social media content?
How will virtual fashion weeks affect your social media content?
Anonim

Having gone to the virtual space, Fashion Weeks presented a whole ocean of creative and aesthetic ideas that can be easily repeated by ourselves.

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The situation in the world has developed in such a way that not a single fashion house was able to hold a large-scale show this year with the construction of podiums against the backdrop of the acropolis, in the middle of museum exhibits or on the Chinese Wall. An exception was Jacquemus, who traditionally climbed into agricultural land. But he also had to seat the guests taking into account the social distance.

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What to take note of: lonely silhouettes against the background of wheat fields.

The rest chose the safest option - both for guests and for their own wallets - virtual demonstrations of collections.

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Olivier Rousteing, creative director of Balmain, sent models to sail on the river Seine on a ferry with a mirrored floor during couture Fashion Week. The guests are TikTok subscribers, where the brand broadcast its virtual show.

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What to take note of: angles. We are photographed against the background of sights at the right angle.

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Viktor & Rolf, who released the brightest meme dresses last year, decided to do with shooting in a mansion. Of course, the dresses themselves - eccentric, alien, ironic - became the center of the campaign, but one cannot but pay attention to the very composition of some of the photographs. Particularly noteworthy is the light that brings the models forward. An ordinary piece of paper will help to soften the hard contrasting light from the lamp - put the light source a little higher, and you will get a frame like from the brand's Instagram.

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Valentino decided to remember Eurovision and filmed a collection with video projection onto dresses. Joking aside, this film was made by the efforts of Nick Knight, fashion photographer and music video maker, singer FKA twigs (she wrote the soundtrack) and, of course, Pierpaolo Piccioli himself, designer of Valentino. The result is a space movie story with soaring models.

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What to take note of: in fact, getting close to the great is not difficult. It's enough to arm yourself with the right apps on your phone. Videoleap comes in handy with its ability to use masks, PicsArt and Prequel for filters. Get ready to send your followers into space!

Dior turned out to be a real fairy tale - the project was called "Myth", and the main characters were the characters of ancient Greek legends: Medusa Gorgon, mermaids, nymphs and others. The doormen of the brand delivered to each fairytale heroine an outfit; everyone liked it and harmoniously blended into the image.

What to take note of: coloring photographs taken in the forest. Soft filters are in vogue, so turn the contrast to a minimum, distort the color of the greenery and add accent details that are different from the entire color scheme, for example, pink flowers.

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