It was in the 20th century that iconic fragrances were created that the whole world knew and loved. Each of them has a unique story behind them. And what did you secretly carry from your mother?
"The Empress's Bouquet", 1913
Heinrich Brokkar, who by the beginning of the XX century owned one of the most famous companies in the world - "Empire of Brokkar", dreamed of one thing - the title of supplier to the highest court of His Imperial Majesty. Having considered everything, on the three-hundredth anniversary of the celebration of the Romanov dynasty, he presents the Empress Maria Feodorovna with flowers carved from wax (roses, violets and jasmine), each of which exudes its own scent. Combining, the notes formed the aroma of the world's first Russian perfumes, which went down in the history of not only Russian, but also world perfumery. Brokkar received the coveted title, and we - the wonderful scent, which became famous in the Soviet era under the name "Red Moscow".
Chanel N ° 5 by Chanel, 1921
Yves Saint Laurent and other stars who had alcohol problems
The drink glass was the main accessory of the trendsetter Yves Saint Laurent. He acquired the couturier habit at the age of 24, when he had a nervous breakdown in the army after twenty days of service. Treatment in a psychiatric clinic left an imprint on Saint Laurent for the rest of his life. Despite the success of his own YSL House and worldwide recognition, the fashion designer could not live without a degree. An attempt to tie turned into a creative crisis, and periods of binge, on the contrary, were accompanied by the birth of brilliant fashionable ideas. Actually, it makes sense when one of your champagne bosom friends is Catherine Deneuve herself.
According to the legend, Chanel asked for help in creating an artificial feminine scent that would smell like a Woman. When creating the fragrance at the request of Coco, the perfumer of the imperial court, Bo, experimented with aldehydes - synthetic floral fragrances. After experimenting, he provided Chanel with ten fragrances, among which she had to choose one. From the choice of Coco, the name went: she chose the fifth fragrance.
Shalimar by Guerlain, 1925
Jacques Guerlain adored the history of the construction of the Taj Mahal, which the Mughal emperor dedicated to the memory of his beloved wife. The gardens around the temple were called Shalimar. And then one day the perfumer took all the vanilla that he had and added it to the already existing Jicky perfume (it has been produced by Guerlain since 1889). When the creator of Chanel # 5, Ernest Bo, found out about this story, he said: "If I used so much vanilla, I would make a custard, and he, the genius Guerlain, created the genius Shalimar."
Joy by Jean Patou, 1935
Jean Patou dreamed of creating something new, revolutionary, but not a single perfume composition suited him. One day he came to the laboratory where perfumer Almera was working on scents and sniffed a scent that was not finished. Patu realized that in his hands - a sensation. And I was not mistaken!
Miss Dior by Christian Dior, 1947
On February 12, 1947, guests gathered in a Parisian mansion on Avenue Montaigne for the cult first show of Christian Dior, after which the whole world learned what a new look is. Throughout the show, the audience felt a fascinating smell that emanated from nowhere. But Christian himself knew that the display room had been processed. liter perfume Miss Dior, which went on sale the next day.
L'Air du Temps by Nina Ricci, 1948
A child of the post-war period, L'Air du Temps was supposed to symbolize the love and joy of a peaceful existence, recalling the carelessness and flirtatious femininity almost lost during the war years. The original L'Air du Temps bottle is adorned with decorative doves, symbols of peace. "The spirit of the times" marked the beginning of a new era: the rejection of military asceticism, the pursuit of beauty, lightness, romance, faith in a better future.
Youth Dew by Estée Lauder, 1953
A perfume with the most unexpected advertising campaign: Este Lauder herself brought its bottle to the famous Parisian "Galeries Lafayette" and … crashed on the floor.Naturally, both the act itself and the aroma spreading in the air could not fail to attract attention!
Fidji by Guy Laroche, 1966
A romantic and dreamer, Guy Laroche once said: “A woman is an island. Fiji is an island paradise. Fidji is a perfume for a woman of paradise. " The fragrance became a cult immediately after entering the market: it smelled of the south, the sea and passion, which could not leave the girls indifferent.
Climat by Lancôme, 1967
Before the Climat, almost all Lancôme fragrances were intended for the mature, mature woman. At that time, it was believed that young girls do not use perfumes: it is expensive, it is a sign of luxury and status in society. In the early seventies, when feminism became one of the most visible movements, and progressive women fought for gender equality, Lancôme contrasted this with femininity and sensuality. The sudden appearance of a "green", fresh scent was a real sensation.
Opium by Yves Saint Laurent, 1977
The release of the fragrance was preceded by a scandalous advertisement with the slogan “For those who depend on YSL”. There was a lot of talk in society that Yves Saint Laurent was openly promoting drugs. But the trick worked: on the very first day, Opium broke all existing sales records.
Obsession by Calvin Klein, 1985
The release of Calvin Klein Obsession was accompanied by a scandal. The face of "Obsession" was the then little-known supermodel Kate Moss, who starred completely naked. The guardians of morality went berserk: some claimed that the Obsession advertisement promoted pedophilia, while others accused the American designer of supporting anorexia. Naturally, the fragrance has become insanely popular. Calvin Klein himself said that he wanted to create a perfume that smelled like sex. Well, he succeeded!
Poison by Christian Dior, 1985
After the overwhelming success of Miss Dior, perfumers for a long time did not dare to release a new fragrance: they could not surpass their own hit, and making a deliberately passable fragrance meant lowering the brand's prestige. The breakthrough was made by perfumer Edouard Fleshet. Poison (translated as "poison", "poison") - and the provocative name worked! Millions of admirers bought up perfume and used it so often and abundantly that the United States even passed laws prohibiting it from appearing in certain places, "fragrant with poison."
Loulou by Cacharel, 1987
One of the few fragrances that was created under the impression of a perfumer from a particular female image: Lulu from the movie "Pandora's Box". Played by the brilliant Louise Brooks, Lulu has become the symbol of the femme fatale. Magnetic and attractive, the Loulou fragrance is built on contrasts and sounds so different depending on the season, weather, owner, that sometimes it seems that instead of one Cacharel fragrance, hundreds of versions have been created.
Angel by Thierry Mugler, 1992
Once upon a time, the great Thierry Mugler fell into depression. His doctor asked Mugler to lie down on the sofa and tell him what he would like most now. Thierry thought for a moment and said, "I want to smell the vanilla cookies my mother used to bake." A year after that phrase, Angel will hit the shelves: a fragrance that French women call iconic. At one time in popularity, it directly competed with Chanel No. 5. But there is not a single floral note in it!
L'Eau d'Issey by Issey Miyake, 1992
In the early 90s, almost all of the women's fragrances on the market were floral, spicy or floral-spicy. Japanese Issi Miyaki thought (and thought rightly!) That the appearance of a fresh and pure scent among this fragrance could give impetus to a new trend. He created his fragrance, he says, "inspired by the scent of a forest washed with spring rain." The prediction was correct: it was with the launch of this fragrance that the era of fresh, light, herbal and aquatic fragrances started, while the popularity of spicy and floral ones began to decline.
Acqua di Gio by Giorgio Armani, 1996
Believe it or not, the great Giorgio Armani was very conservative in his youth. So, on vacation, he constantly traveled to the same tiny island of Pantelleria, located in the Mediterranean Sea between Sicily and Tunisia. There the maestro relaxed in solitude, was inspired by nature and the sea, returning every time with new ideas and developments.It was there, on a small island, that the idea of the iconic scent was born: Giorgio wanted to take some Pantelleria with him.
Organza by Givenchy, 1996
The image of a new Amazon, a new wave of feminist sentiments inspired the Givenchy perfumer to create a provocative and ambivalent scent. Organza is a transparent fabric, rather light and at the same time not easy to drape, clearly referring to the beauty of antique statues, creates a deceptive impression of a light and delicate fragrance that is hidden in the bottle. But inside there is a strong, charismatic, woody-oriental scent, very individual and memorable. “The Goddess who lives in every woman” is the best dedication!
J'Adore by Dior, 1999
You probably didn't know that this fragrance was born in … the Hermitage. Perfumer Calis Becker had Russian roots and somehow came to Russia to visit the Hermitage. Admiring Flemish painting, Calis drew attention to the fact that in all still lifes the individual elements are beautiful in themselves, but together, in the composition, their beauty is revealed even more vividly. Then she admits that, directly creating the fragrance, she "saw" its ingredients as a beautiful picture: a luxurious bouquet, a bottle of wine and a basket of delicious fruits.
Chance by Chanel, 2002
Chance Chanel was released in memory of the great Coco and was accompanied by one of the catchphrases of Chanel: "Someone gave me a chance, and this chance is my soul." Light and fresh, this fragrance has become the youngest in the brand's collection, which has traditionally been perceived as respectable, mature and oriented towards a mature audience. The bold move turned out to be successful: now no one considers Chanel a boring classic!
Ange ou Demon by Givenchy, 2006
The fragrance was created by two perfumers at once, and it is still unknown who of them was responsible for the angelic and who for the devilish side of this two-faced perfume. But the fact remains: it really sounds different on fatal seductresses and shy women, as if revealing the true essence of character.
- The most famous perfume is Chanel No. 5.
- The most expensive perfume is Clive Christian. One bottle will cost $ 215,000. The price of the perfume includes the delivery of the perfume to the owner in a Bentley.
- The oldest ingredient used in perfumery is myrrh.
- And the most popular ingredient is bergamot.
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